Friends, today I am going to talk about the world’s best-selling toothpaste brand Colgate, whose success can be gauged from the fact that in most households, toothpaste is called Colgate, not toothpaste. Now you tell me, what would be a better brand than this?
Colgate is the best-selling toothpaste in the world today, and it is used in 66 homes out of every hundred, but do you know how the brand it is today got started? If you do not know, then friends let me tell you that the Colgate company was started about 210 years ago. And the name of the person who started it was William Colgate, who fought many struggles in his life. at that time company did not make toothpaste but made soap.
One interesting thing, when Colgate’s toothpaste initially arrived, it was found not in a tube but in a glass jar. So, guys, I’m better off confusing you than I am telling you this story from the beginning.
Colgate Toothpaste Success Story
Colgate’s founder William Colgate was married on 25 January 1783 in Hollingsbourne, England, his father’s name was Robert Colgate, and he worked in the fields and raised his family. But after a few years in 1798, he moved with his entire family to Maryland, USA. Where he started making soap and candles with a man named Ralph Maher, and William Colgate also helped his father in this work. But unfortunately, this business was not successful, and then after only two years, he had to stop this work. Due to this the financial condition of him and his family got worse.
And then at the age of 16, William Colgate decided to leave home and work, and after a few years of short work, he moved to New York City in 1804, where he started working in a soap factory.
And while working there, he learned many virtues of the business. He thought that I would do similar business in the future, and that’s why he understood the work of the company very well, and also knew that people are making mistakes, and how those mistakes will hurt the company.
After working for about two years, he left the company and then on a smaller scale, but he started his soap-making business in 1806. He named this company “William Colgate & Company”. Soon William Colgate’s business started booming, and now he was seen moving towards his destination. But at the same time, he suffered several heart attacks, and due to poor health, he could not concentrate on business for a few years. Due to this, his company went into loss. But with the health improvement, he was back again and this time he took the company to a new high. Friends, William Colgate was a religious person, he believed that whatever he has is due to the above, which is why he asked his accountant to open an account in the name of God. He used to get 10th of the profits of the company. And then he would donate that money for good works. Moving forward, as his business grew, so did his profits and he also increased the Lord’s stock. And then gradually he started donating 50% of his profit.
After becoming a successful businessman, on 25 March 1857, he said goodbye to this world. Later, his business was taken over by his three sons Robert, James, and Samuel, and then transferred this company to the field of oral hygiene. He launched the company’s first toothpaste in 1873, which, as of today, was available not only in tubes but in jars. But over time the packaging also changed and in 1896 it started being available in toothpaste tubes. the soap maker started by William Colgate later started making toothpaste, perfume, and shaving cream along with soap. Then after 1928, this company manufactures products with Palmolive Pal – Motive company. In today’s time, thousands of people work in this company. It is the 59th most valuable brand in the world.
So friends, my motive to mix this story was that if you are still searching for your destination or struggling for success, then never give up. Try and try again
Because they say “don’t give up or else the effort will not go in vain, those who try will never be defeated”.