Are you a fast food Lover? If yes, which would you prefer to have your lunch McDonald’s or Burger King? For most readers, this will be Burger King. In the food brand market, Burger King has been able to make an impact while giving good competition to many of its competitors.
Burger King dominates McDonald’s and Wendy’s and maintains a strong position with the help of its successful marketing strategies. No one will deny that its hamburgers taste better than McDonald’s. The company is operating in more than 70 countries and 90% are privately owned franchises.
But do you know the story behind the success of the world’s leading hamburger chain? Let’s go through it.
How Burger King Started
Burkger King was Started in Miami by James W. McLamore and David Edgerton in 1953.
Official Webstie of Burger King https://www.bk.com/
The company began in 1953 as Insta-Burger King, a Jacksonville, Florida-based restaurant chain. After Insta-Burger King ran into financial difficulties in 1954, two Miami franchisees bought the company and renamed it, Burger King. In 1978, Burger King hired McDonald’s executive Donald N. Smith was appointed. In a plan called Operation Phoenix, Smith began a reorganization of corporate business practices at all levels of the company.
Changes made to the company included updated franchise agreements, expanded menus, and new store designs to standardize the company’s look and feel. While these efforts were initially effective, many of them were eventually dismissed, resulting in Burger King falling into a financial slump that hurt the company’s financial performance. Even after this, this company was sold and bought by many other companies. Considerable capital was invested in reviving the company, but everything grew in time.
How Burger King Becomes Successful
According to a recent report, Burger King’s success can be attributed to one thing: simplicity. With its smart strategies, the company has been able to slow down the delivery service without increasing its workforce and wooing customers. A unique combination of existing ingredients helps them to create a new marketing item. Burger King has enticed customers with promotions like the two for $5 sandwich deals.
McDonald’s drive-through wait times have been lengthened, a problem that experts blame on an increasingly complex menu while Burger King is promoting items already on the menu. Burger King has increased the prices of some items. While McDonald’s offered a promotion on free coffee, the high price of the burger made it a win-win situation for Burger King to attract customers.
Here we see how beautifully Burger King is analyzing its competitors. Not only this, It takes such steps which can convert the disadvantage of the competitor to their advantage. Burger King has seen a lot of struggle and hence, has learned how to move through even the fiscal downturn in its early years. Burger King is a great inspiration to all new start-ups with their dedication and hard work.
So friends this is the story of Burger King, I hope you like this story, thanks for reading this article.